In February 2014, a state department of education contacted CEELO for support in informing the rebranding of their kindergarten readiness assessment instrument. This state's department of education would like to develop a plan for increasing the use of the early childhood assessment system among providers throughout the state. As a first step, the state would like to 'rebrand' the kindergarten readiness assessment instrument to assure the name connotes its use across ages and for all students (including special education students.) The state is also interested in knowing how states developed their early childhood assessment systems and the funds that have supported the development and implementation of assessments. This state's department of education has developed a Kindergarten assessment that is designed to measure skills in children from infancy to kindergarten. A derivative of the state's Early Learning Standards, it is also aligned to the state standards for kindergarten in the areas of English/Language Arts and Mathematics and also includes three additional functional areas: physical, personal care, and social-emotional skills. Data from the assessments are used for state reporting for pre-kindergarten (pre-k) students receiving special education, but is also used for assessing children in general education settings. The assessment can be used for local purposes for grades pre-k through 1 and the state is interested in increasing the statewide use of the assessment. The name of the state's assessment for students receiving special education is very similar to the Kindergarten assessment and there is concern that educators perceive the assessment as one that is exclusively for use in assessing children with special education needs. (author abstract)