This marketing plan is based on data from 14 group discussions held with 89 parents and 52 key informant interviews conducted as part of the state's Pre-K Planning Grant. The group discussions included mothers and fathers in rural, suburban, and urban settings. The participants included African and Latino immigrants, American Indians, African Americans, Hmong, and white parents. The participants also included vulnerable and underserved parents. The phone interviews were with persons across Minnesota knowledgeable about the experiences of diverse parents and communicating with them. The key takeaway from our conversations is that no single marketing method or approach suffices. All the groups and interviews mentioned multiple preferred methods, with a common theme that the communication, regardless of method, should come directly from a trusted source. (author abstract)