Committed to helping families create an intergenerational cycle of opportunity, LIFT, a national nonprofit that connects parents with trained coaches who help them achieve career and financial goals, implements a two-generation (2Gen) strategy. Their partnership with AppleTree, a recognized leader in evidence-based early childhood education, demonstrates LIFT‚ a commitment to staying laser-focused on the needs of its members, a the parents, a while recognizing that the educational and financial well-being of parents affects their kids. The initial data from this strategic partnership has yielded promising results. (author abstract)