There are over 418,000 children under age six in Louisiana, 67% of whom have working parents. Yet, as in many states, the number of affordable, high-quality childcare options does not meet this demand, forcing many Louisiana families to choose between leaving the workforce or placing their children in unregulated care. Across the state, chambers of commerce, business alliances, companies, and nonprofits have recognized this problem and now view high-quality childcare as a two-generation solution to solving some of the state’s most pressing challenges: school readiness and the skills gap. Together, these groups have played a critical role in catalyzing improvements to the childcare system, garnering increased public attention and investment. With a childcare challenge that threatens the strength and productivity of the workforce of today and tomorrow, the stakes for finding solutions are high. This case study looks at how business leaders became advocates and joined forces with policymakers, educators, and others in the community to improve the childcare system. (author abstract)