The purposes of this paper are to evaluate the current school bus operations used by childcare centers in Korea, suggest an alternative to prioritize service quality for parents and children, rather than the convenience of the centers, and compare the results of the alternative with those of classic school bus operations. Although numerous studies have examined the school bus operation problem, this study addresses school bus operations at childcare centers in Korea because they are quite different from those of upperlevel schools. Moreover, we consider service quality for parents and children to be the most important consideration. Using quantitative methodologies to analyze the source of route generation and scheduling problems, our research demonstrates that there is ample room for the school bus operations of childcare centers in Korea to enhance their service quality. (author abstract)