In 2018, California passed a bill (AB 2960) to ensure that families have access to timely, accurate information about high-quality Early Learning and Care (ELC) programs, how to enroll their children, and benefits they may be eligible for via an eligibility screener and the development of a public online portal – referred to as the “Parent Portal” – which must be created by June 30, 2022. The Early Learning Lab (The Lab) was brought on board to provide design recommendations for the portal that would ensure it meets the needs and desires of the parents, providers, and stakeholders who will use the site. (author abstract)