This report describes WestEd's formative evaluation activities for the CPB-PBS Ready To Learn Initiative from October 2011 to September 2012. Funded by the U.S. Department of Education, the CPB-PBS Ready To Learn Initiative supports the development of educational television and digital media targeted at preschool and early elementary school children and their families. The goal of the CPB-PBS Ready To Learn Initiative is to promote early learning and school readiness, with a particular interest in reaching children from low-income communities. In Year 2, WestEd's formative evaluation efforts supported Ready To Learn (RTL) joint awardees, the Corporation for Public Broadcasting (CPB) and the Public Broadcasting Service (PBS), as they created and delivered a next-generation educational ecosystem of integrated transmedia content in literacy and numeracy that is aligned with rigorous academic frameworks and research. (author abstract)